Applied Marketing Management, Lessons Through Case Illustrations, Business Strat

ASIN ‏ : ‎ B0GY4GF582

Publisher ‏ : ‎ Crestwood Publishers

Publication date ‏ : ‎ 21 April 2026

Edition ‏ : ‎ First Edition

Print length ‏ : ‎ 217 pages

ISBN-10 ‏ : ‎ 8199675322

ISBN-13 ‏ : ‎ 978-8199675322

Reading age ‏ : ‎ 15 years and up

Item Weight ‏ : ‎ 200 g

Dimensions ‏ : ‎ 18.2 x 25.6 x 1.5 cm

Country of Origin ‏ : ‎ India

Lessons Through Case Illustrations is a comprehensive academic text published by Crestwood Publishers, a premier international publishing company. Authored by Dr. Snigdha Singh, Dr. Sabeeha Fatma, Prof. Shailja Dixit, Dr. Ashish, and Dr. Komal Malik, this book offers an in-depth exploration of modern marketing concepts through practical case illustrations. The book covers a wide range of topics including digital marketing, consumer behaviour, brand management, business intelligence, big data, marketing analytics, retail marketing, sustainable marketing, B2B marketing, luxury marketing, demand forecasting, channel management, and market orientation. By presenting lessons through real-world case studies, this text bridges the gap between marketing theory and practical application, making it an invaluable resource for students, academics, and marketing professionals alike. Whether you are looking to strengthen your understanding of integrated marketing strategies or gain insights into competitive advantage and business strategy, this book serves as an essential guide for navigating today's dynamic marketing landscape.